Package Redesign Project in Illustrator ~
Stoke and Fill
Selection and Direct Selection Tools
Color Palette
Pencil Tool
• Find a commercially available packaged product intended for off-the-shelf consumer purchase and "fix" the label - make it better!
• Sketch your Ideas - Draw at least two sides of the package, including space for the ingredients and/or bar codes.
• Write a brief paragraph explaining why your ideas will be an improvement.
Requirements:
1) Find a product Label that needs help:
• Find Your Own Example of a Bad Label of a school-appropriate product or use one of these commercially available packaged products intended for off-the-shelf consumer purchase and "fix" the label - make it better!
• Beware of Famous Brands! Do not pick very popular products like Coca-Cola because they will be hard to improve upon. Find an off-brand obscure package label where you can make a big difference.
• Sketch your Ideas - Draw two sides of the package for full credit, including space for the ingredients and/or bar codes.
Write a Paragraph:
2) Paragraph supporting your new design and include it with your concept drawing.
• Explain why you are making the changes.
• Consider the following in your Paragraph and Revision:
- Shelf Appeal - Can you make the label more eye catching for shoppers?
- Does it "fit"? - Does the label attract the target audience?
- Is the Text Readable? - How do you make Text Stand OUT?
- Would you buy it? - Based only on the label, would you buy it?
• Put the Original Label, your Sketched Improvement, and your Critical Paragraph together on a single document and email or attach it to the instructor's database, as in this example.
• Your Product package must include all the stuff you normally find on a label: Ingredients, company name, graphics, even the bar code.
• Put the original together with your sketch on the same document.
Final Rendering:
3) Based on your computer skills, feedback from students, teachers, and your own creativity, render your final label design.
• Your Product package must include all the stuff you normally find on a label: Ingredients, company name, graphics, even the bar code.
• Make sure fonts will be viewable by creating Outlines.
• Put the original together with your sketch on the same document.
Remember:
• ALWAYS save your projects using the following naming convention:
LASTNAME-FIRSTNAME-PROJECTNAME
• DO NOT name your project any other way - Improperly named projects will not receive credit and you will be sad.
• NEVER leave your work on the desktop or depend on a flash drive - instead, save your work in a folder you can find later - preferably on a virtual drive where it can be backed up.
• REMEMBER to Embed Images and Create Outlines on your text.
Other People's Work:
These are examples created by students following this project.
Day 1: Package Redesign Project ~
…
Reflection Journal - Attach your previous project to your portfolio and reflect upon what you have learned from the previous project.
Search for Product Labels for inspiration …
Begin Sketching your Label Ideas!
Laundry Detergents always need help …
Rubric • ppt • Bad Examples
Day 2: Package Redesign Project ~
Journal - Does it make you want to buy it? You have only 10 minutes to complete this task.
Tutorial #1 - Star Shape - Attach by the end of Class.
Tutorial #2 - 4 Leaf Clover - Attach by the end of Class.
Continue Sketching 2 Product Label Ideas! - Drawings Due Soon!
• - Can't think of an Idea? Search for these Product Labels …
Day 3: Package Redesign Project ~
Journal - Example Product Label - You have only 10 minutes to complete this task.
~ OR ~
Journal - Compare with Entry Doc - You have only 10 minutes to complete this task.
Tutorial #1 - Type on Path - Attach by the end of Class.
Tutorial #2 - Shield - Attach by the end of Class.
Tutorial #3 - 3D Fruit Bowl - Attach by the end of Class.
Can't Think of a Product Label? Try this …
Continue Sketching 2 Product Label Ideas! - Drawings Due Soon!
• - View this example and discuss the Paragraph that is required.
Day 4: Package Redesign Project ~
Journal - Explain Yourself - You have only 10 minutes to complete this task.
Tutorial #1 - Shiny Buttons - Attach by the end of Class.
Tutorial #2 - 3D Superhero Text - Attach by the end of Class.
Tutorial #3 - 3D Text - Attach by the end of Class.
Continue Sketching 2 Product Label Ideas! - Drawings and Paragraph Due Tomorrow!
• - View this example and discuss the requirements in the Rubric.
¡Don't Waste Time!
Day 5: Package Redesign Project ~
Journal - Name 3 Things that are wrong … You have 10 min's.
Tutorial #1 - 4 Leaf Clover - Attach by the end of Class.
Tutorial #2 - Warp & Offset Path Text - Attach by the end of Class.
Attach your Completed Sketches and paragraph - Due TODAY!
Day 6: Package Redesign Project ~
Journal - Success or Failure? You have only 10 minutes to complete this task.
Tutorial #1 - Easy 3D Text tutorial in Illustrator - Attach by the end of Class.
Tutorial #2 - Vector Text - Attach by the end of Class.
Continue transferring your work to Illustrator - Final product Due in Soon …
Day 7: Package Redesign Project ~
Journal - What do you like about it? - You have only 10 minutes to complete this task.
Tutorial #1 - Wow! - Attach by the end of Class.
Tutorial #2 - Superman Text - Attach by the end of Class.
Continue your Project - Due Soon …
If you are ahead, try this …
Day 8: Package Redesign Project ~
Journal - What is a Brand? You have only 10 minutes to complete this task.
Tutorial #1 - Tentacles - Attach by the end of Class.
Tutorial #2 - Badges - Attach by the end of Class.
Continue Working on your project …
Day 9: Package Redesign Project ~
Journal - Package Fail Journal - You have only 10 minutes to complete this task.
Tutorial #1 - Design a Shield in Illustrator - Attach by the end of Class.
Tutorial #2 - Weird Background - Attach by the end of Class.
Continue working on your project!
Day 10: Package Redesign Project ~
Journal - Compare and Contrast - You have only 10 minutes to complete this task.
Tutorial #1 - Flair Tool - Attach by the end of Class.
Project Due in Now …
Electric Squiggle if you need work.
Day 11: Package Redesign Project ~
Journal - Popcorn Package Review - You have 10 min's. to complete this task.
Tutorial #1 - Live Trace is Great - Attach by the End of Class
Continue Working on your Package Redesign. Due Friday!
Day 12: Package Redesign Project ~
Journal - Sunkist Packages through the Ages - You have 10 min's. to complete this task.
Tutorial #1 - Chapter 8 - Attach by the End of Class.
Tutorial #2 - Geometric Flower - Attach by the End of Class.
Tutorial #3 - Flower Power - Attach by the End of Class.
• - Rubric Requirements - What does the Rubric say? How would you grade this example?
Day 13: Package Redesign Project ~
Journal - Eye Tracking - You have 10 min's. to complete this task.
Tutorial #1 - Borders - Attach by the End of Class.
Tutorial #2 - Backgrounds in Flash - Attach your work when done.
• - You should have at least 3 moveable times by now. If not, you are behind.
Day 14: Package Redesign Project ~
Journal - What motivates your character - You have 10 min's. to complete this task.
Tutorial #1 - Target Snapback - Attach by the End of Class.
Tutorial #2 - Backgrounds in Flash - Attach by the End of Class.
• - Rubric Requirements - What does the Rubric say? How would you grade this example?
Day 15: Package Redesign Project ~
Journal - Computer Art vs. "Manual" Art - You have 10 min's. to complete this task.
Tutorial #1 - Sound - Attach by the End of Class.
Flash Tutorials - Pick one and add it to your drag and drop game. ONLY IF YOU ARE FINISHED WITH EVERYTHING ELSE.
Music - If you want, you can have background music playing in your game …
