Logo - Licious: A Logo Design Project in Illustrator ~

Project Summary:

  •   This is a typical design project you might get working a graphic design studio: You don't get to choose your client!

Illustrator is the tool of choice for logo design because of it's crisp vector artwork which can be easily scaled and retain all the detail for use on everything from a billboard to postage stamp size.

  •   The tuff part is comming up with the idea … So begin this project by sketching 4 possible ideas on paper.

  •   Remember - It All Begins with Pencil and Paper!

Learn These Tools & Concepts:

Pen Tool

Selection and Direct Selection Tools

Color Palette

Pen Tool

Light and Shadow

Other People's Work:

Here are examples of work inspired by this tutorial.

Requirements:

You are assigned one of the following non-profit organizations to create an identity logo for them.

Be creative …

There are no rules except you must have both a graphic and text - whether it be the whole name of the organization or it's initials. The logo must have visual impact and be memorable.

Begin by doing some research on your organization to generate some ideas.

• The new logo must use both text and image (a single colored shape, such as a background for text, does not constitute an image ..needs to be more complex)

• Final logo must be rendered totally in Illustrator (no bitmap images/pictures)

• The new logo must reflect the nature of the business as you find in your research. View the company website and come up with your personal interpretation of their new visual identity.

• The logo must be scalable … that means it can be used on anything from a business card to a billboard, fine detail that would breakdown if printed very small must be avoided.

• Final artwork should be no larger than 5 in (high) x 8 in(wide)

• It must be finalized in color and sent as an ai file.

Non-Profit Corporate Identity Web Design Project:

Begin by doing some research on your organization to generate some ideas:

Group #1 - Coral Reef Alliance

The Global Coral Reef Alliance is a small non-profit organization dedicated to growing, protecting and managing the most threatened of all marine ecosystems—coral reefs. Founded in 1990.

GCRA is a coalition of volunteer scientists, divers, environmentalists and other individuals and organizations, committed to coral reef preservation. We primarily focus on coral reef restoration, marine diseases and other issues caused by global climate change, environmental stress and pollution. http://www.globalcoral.org/

 

Group #2 - Electric Auto Association

The Electric Auto Association (EAA) is a non-profit educational organization formed in 1967 in San Jose, California to promote the widespread adoption of Electric Vehicles (see our mission statement).

Electric vehicles (EVs) are practical, clean, quiet alternatives to noisy, pollution-spewing gasoline and diesel vehicles. Electric Vehicles keep our Earth cleaner and help preserve our natural resources. EVs are a smart and efficient choice for personal transportation. To find out more: http://www.eaaev.org/

Group #3 - Urban Ecology

Urban Ecology was founded in 1975 by visionary architects and activists who believed that cities should serve both people and nature. From the beginning, Urban Ecology has used urban planning, ecology, and public participation to help design and build healthier cities.

Urban Ecology’s mission is serious, but its roots are lighthearted and creative. In the mid 1970s, one of Urban Ecology’s founders, Richard Register, grew a vegetable patch in his 1968 Pontiac GTO to lampoon America’s love of cars. Dubbed the “Veggie Car,” it traveled to energy fairs, street festivals, and community gardens before it was finally retired to a playground.

Around the same time, urban ecologists strapped on roller skates to distribute “Gasaholics Anonymous” parking tickets in Berkeley, inviting vehicle owners to question their dependence on automobiles and join in the fight to create cities built for people, not cars. http://www.urbaneco.org

Group #4 - Solar Energy International

Solar Energy International (SEI) is a USA non-profit organization whose mission is to help others use renewable energy and environmental building technologies through education.

SEI teaches individuals from all walks of life how to design, install and maintain renewable energy systems, and how to design and build efficient, sustainable homes. SEI offers training online and in 22 locations around the world.http://www.solarenergy.org

Group #5  - Rainforest Action Network

Rainforest Action Network is uniquely suited to making enormous changes happen. We're tough. We're Tenacious. We think big. And we won't ever back down.

In our 25-year history, we have secured hundreds of critical victories for the environment and Indigenous communities around the world and have helped protect millions of acres of forests in Indonesia, Canada, Chile, Brazil and beyond.

To protect the world's remaining rainforests we must take bold and immediate action - and we need the full commitment of people like you. http://ran.org

Group #6 - Surfrider

The Surfrider Foundation is a grassroots non-profit environmental organization that works to protect and preserve the world's oceans, waves, and beaches.

The Surfrider Foundation largely focuses its work on such issues as water quality, beach access, beach preservation and sustaining marine and costal ecosystems.

Headquartered in San Clemantie California, the Surfrider Foundation maintains a small staff, which work to support the organization's network of grassroots chapters. http://www.surfrider.org/

Group #7 - SOLAR POWER ROCKS!

While some of the brightest minds have created innovative technologies to help us overcome pollution and our reliance on imported non-renewable resources, we face an enormous challenge – implementation.

We noticed a lack in the accuracy and availability of state-specific rebates and tax information online. Moreover, many payback calculations provided by various sources were flat out wrong. This left us to reason many of those interested in solar may have given up or were frustrated by the task of seeking out these important facts.

In 2007, we created SolarPowerRocks.com to provide the clear, easy to understand information people need to install solar energy across the country. http://www.solarpowerrocks.org/

What's Due:  3 Stages ~

1) Create 3 to 4 Thumbnail Sketches of your logo concepts all on 1 page.

These are simple and small pencil sketches that communicate the range of ideas you are considering.

You will receive feedback and opinion from group members and the instructor - on which 1 or 2 designs have the most potential.

2) Take your two best versions of the new logo and render them in Illustrator. This does not have to be best - final detail. You will, again, receive feedback.

3) Final Illustrator artwork of your one best design. It should reflect all the comments from first 2 submissions.

 

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