Example

Summary:

Drive Me Wild! - Create a Car Ad in this Introductory Photoshop Project

    ●   Design and market your own brand of automobile.

    ●   Sketch your ideas first, including a Logo, Slogan, "Call to Action," etc. and then finalize your Ad on the Computer.

    ●   You can only use 5 Colors!


Learn About:

Color! It can be understood directly using advertising as a tool:

Warm colors for hot rods, cool colors for environmentally friendly electric vehicles, etc.


This Project Happens in Three Parts:

Part #1: Sketch Your Layout ~

Design Always Begins with Paper and Pencil


  • Grab a pencil and do some basic sketches of your layout concept, design ideas and prototype draft.

  • Base your design on existing ads and images for inspiration if you wish, but you must create a NEW ad that does NOT yet exist, a unique marketing approach all your own.

 

  • Include a logo, slogan, a "call to action" make room for all that stuff.

 

  • Also include shapes, colors and everything you've learned about design so far.

 

Part #2: Move to the Computer ~

    Scan your Sketch.

    • Find interesting scenes from magazines, web sites, anything to help you complete your work.

    • You can use images of cars, backgrounds, or any other objects you need.

    • However, all content must be 90% your own, modified into an original composition, including all text and imagery.

    • Scan and copy everything into Photoshop.


  • Render your work using the skills learned from the Tutorials to demonstrate mastery of the tools.

 

Part #3: Color Theory ~

     Colorize your Ad using your unique color schemes you mix using the color palettes.  

    • Teaching Color Theory can be tough, especially in the Digital Classroom, where pigments are messy and the additive colors computers use are confusing.

    • This project introduces students to Color Theory by limiting students to only 5 colors in their ad and requiring them to use one of these color schemes to create their palette:

AnalogousComplimentary
MonochromaticTriadic

    • That's right! You can only use 5 colors!


 

Last Step: The Final Product ~

example car ad

     • Your final computer-generated image must be created from scratch or pieced together from many different image sources.

     • You may use images found online as long a they are blended together to make a cohesive and convincing scene with everything modified by 90%, unrecognizable from the original.

 

    • Your final background should also be pieced together, not a single scene from a single source image.

    •     ALWAYS save your projects using the following naming convention:
FIRST_NAME_LAST_NAME_PROJECT_NAME

    •     DO NOT name your project any other way - Improperly named projects will not receive credit and you will be sad.

    •     NEVER leave your work on the desktop or depend on a flash drive - instead, save your work in a folder you can find later - preferably on a virtual drive where it can be backed up.

 

Other People's Work:

These are examples created by students following this project.

  car example   Example                   pp      

Day 1: New Project "Drive Me Wild!" Begins Today

"Day 1: New Project "Drive Me Wild!" Begins Today"

Introduce this PBL project by reading the Entry Document Presentation with the Class - What makes a good ad?

Reflection Journal (if necessary) Attach the previous project to your portfolio and reflect upon what you have learned from it.

Tutorial #1 - Straight Lines with the Pen Tool - Attach by Due Date.

Then, sketch your layout for your ad - Yes, you draw in this class! It Always Begins with Paper and Pencil.


Day 2: New Project "Drive Me Wild!" Continues …

car

"Day 2: "Drive Me Wild!"

Daily Journal - Explain This Project - Begin class with this warm-up writing prompt. ~ OR ~

Daily Journal - Think of a car you like - Begin class with this warm-up writing prompt.

Tutorial #1 - Pick your Colors - Go to Kuler, choose a color scheme, and install it.

Tutorial #2 - Curved Shapes with the Pen Tool - Attach by Due Date.

Then, complete the Sketch of your Layout - Yes you Draw in this Class!

Review: Shapes in Advertising.

  •   workshop - Kuler Colors - Go to Kuler, choose a color scheme, and install it.


Day 3: "Drive Me Wild!"

car

"Day3: "Drive Me Wild!"

Daily Journal - Rubric Requirements - Begin class with this warm-up writing prompt. ~ OR ~

Daily Journal - Color Journal - Begin class with this warm-up writing prompt. ~ OR ~

Daily Journal - The Color Red - Begin class with this warm-up writing prompt.

Tutorial #1 - Straight and Curved Pen Tool Lines - Attach by Due Date.

Tutorial #2 - Apply Blending modes to your Layers - Attach by Due Date.

Tutorial #3 - Lightning Bolt - Attach by Due Date.

Work on the Sketch of your Layout - Everything begins with Pencil and Paper.

Review: Shapes in Advertising.

  •   workshop - Making Curves with the Pen Tool

  •   workshop - Google Drive - You Are Responsible for your Own Files.


Day 4: "Drive Me Wild!"

car

"Day4: "Drive Me Wild!"

Daily Journal - What do Colors Mean? Begin class with this warm-up writing prompt. ~ OR ~

Daily Journal - Buy Something Lately? Begin class with this warm-up writing prompt.

Tutorial #1 - Tattoo your Cars! Attach by Due Date.

Tutorial #2 - Distort & Transform Text - Attach by Due Date.

Tutorial #3 - Reflection Text - Attach by Due Date.

Tutorial #4 - Apply Blending modes to your Layers - Attach by Due Date.

Xtra: Glow Background - Do this if you have time …

Review: Shapes in Advertising.

Xtra Credit: Car Ad Tutorial - Try it!

Finish on the Sketch of your Layout -

  •   workshop - Making Curves with the Pen Tool -

  •   workshop - Google Drive - You Are Responsible for your Own Files.


Day 5: "Drive Me Wild!"

"Day5: "Drive Me Wild!"

Daily Journal - The Colors Red & Blue - Begin class with this warm-up writing prompt. ~ OR ~

Daily Journal - Improve this Car Ad - Begin class with this warm-up writing prompt.

Tutorial #1 - Glowing Backgrounds - Attach by Due Date.

Tutorial #2 - Masking - Fun and interesting tutorial.

Tutorial #3 - Apply Blending modes to your Layers - Attach by Due Date.

Need a Slogan? Go to http://phrasegenerator.com/ or Goggle "Slogan Generator"

Emphasis - Review this …

Review: Shapes in Advertising.

  •   Due Today - Your Sketch!~


Day 6: "Drive Me Wild!"

car-example.png

"Day6: "Drive Me Wild!"

Daily Journal -  Name 2 new tools or techniques you learned - Begin class with this warm-up writing prompt.

Tutorial #1 - Windows - Learn Opacity and Gradients - Attach by Due Date.

Tutorial #2 - Finish Masking - Fun and interesting tutorial.

Tutorial #3 - Apply Blending modes to your Layers - Attach by Due Date.

Need a Slogan? Go to http://phrasegenerator.com/ or Goggle "Slogan Generator"

Review: Shapes in Advertising.

  •   workshop - Pen Tool - How do you Create Curved Shapes?

  •   workshop - Blending Modes - What are they? What do they do?


Day 7: "Drive Me Wild!"

"Day7: "Drive Me Wild!"

Daily Journal - What's the first thing you notice? Begin class with this warm-up writing prompt. ~ OR ~

Daily Journal - Blending Modes - Begin class with this warm-up writing prompt.

Tutorial #1 - Distort & Transform Text - Attach by Due Date.

Tutorial #2 - Glowing Background - Attach by Due Date.

Tutorial #3 - Filters & Backgrounds - Attach by Due Date.

Xtra Credit - this or this for backgrounds …

Need a Slogan? Go to http://phrasegenerator.com/ or Goggle "Slogan Generator"

Review: Shapes in Advertising.

  •   workshop - Blending Modes - What are they? What do they do?

  •   workshop - Margins - Why your text and content shouldn't touch the edges of your composition.

  •   workshop - Peer Edit Critiques.


Day 8: "Drive Me Wild!"

retro fresh small

"Day #8: "Drive Me Wild!"

Daily Journal - Margins - Begin class with this warm-up writing prompt. ~ OR ~

Daily Journal - Compare with Someone - Begin class with this warm-up writing prompt.

Tutorial #1 - Call to Action Star Shapes in Illustrator - Attach by Due Date.

Tutorial #2 - Pen Tool Background - Attach by Due Date.

Tutorial #3 - Filters & Backgrounds - Attach by Due Date.

Continue working on your Car! Due Tomorrow!

More Xtra Credit backgrounds

Review: Shapes in Advertising.

  •   workshop - Peer Edit Critiques.

  •   workshop - Margins - Why your text and content shouldn't touch the edges of your composition.


Day 9: "Drive Me Wild!"

retro fresh small

"Day #9: "Drive Me Wild!"

Daily Journal - Illustrator vs. Photoshop - Begin class with this warm-up writing prompt.~ OR ~

Daily Journal - Margins - Begin class with this warm-up writing prompt.

Tutorial #1 - Filters & Backgrounds - Attach by Due Date.

Xtra Credit : Zombie - Try this fun tutorial …

Car Ad Due Today - Attach in DropBox When Done

Rose Tutorial - Only if you're done with Car.

More Xtra Credit backgrounds

  •   workshop - Critique each others work according to this procedure.

  •   workshop - Margins - Why your text and content shouldn't touch the edges of your composition.