example

Summary:

Design your Own Cereal Box in Illustrator

    ●   Your design must have a Mascot, Slogan, Brand and Call to Action!


Learn About:

Stoke and Fill Selection and Direct Selection Tools Color Palette Pencil Tool

The Project Happens in Three Parts:

Part #1: Sketch Your Layout ~

Design Always Begins with Paper and Pencil



  •   Sketch your Ideas - You need a "mascot" or character to sell your brand, you know, like "Tony the Tiger" or the Trix Rabbit, only it has to be your own creation!

cereal box example

  •   Beware of Famous Brands! No copyrighted characters or trademarked brands. It's OK to borrow ideas, just remember, your creation must be 90% your own original work.

  •   Include Everything - Include space for the ingredients, bar codes, Net Weight, company brand logos, Slogans, characters, everything a traditional cereal box should have.


Part #2: Move to the Computer ~

Scan your Sketch into the Computer

interior-mag-sketch-example4.png

• Then, find images, backgrounds, and any other objects you need that match your drawing as close as you can, to use as templates.

• Look for anything that resembles your sketch: Characters, Interior, Landscape, Food or many other sources that have these types of designs.

    • Copy the image and paste it on top of your scan if to use as a template to copy.

    • Draw over your images with the Pen Tool using all the skill and detail you can muster to demonstrate your prowess with the tools.

    • Consider perspective, light and shadows as you work.



Last Step: The Final Product ~

    • Your final Computer-generated image must be created from scratch or pieced together from many different image sources. You may use images found online as long a they are blended together to make a cohesive and convincing scene changed by 90%.

 

    • All content you use on your subject must be 90% your own, modified into an original composition, including all text and imagery. cereal-box-drawing-example3.png

    • Your final background should be pieced together, not a single scene from a single source image.

 

    • ALWAYS save your projects using the following naming convention:
FIRST_NAME_LAST_NAME_PROJECT_NAME

    • DO NOT name your project any other way - Improperly named projects will not receive credit and you will be sad.

    • NEVER leave your work on the desktop or depend on a flash drive - instead, save your work in a folder you can find later - preferably on a virtual drive where it can be backed up.


Other People's Work:

These are examples created by students following this project.

                           


Day 1: Cereal Design Project ~

digitalartanddesign.org

New Project Begins Today - Cereal Box Design  ~

Introduce this PBL project by reading the Entry Document with the Class …

Project Reflection Journal - Attach your previous project to your portfolio and reflect upon what you have learned. 

Begin Sketching your Cereal Box Ideas! Remember, you need a Mascot!

Tutorial #1 - 3D Package - Begin creating your Cereal Package in Illustrator.


Day 2: Cereal Design Project ~

digitalartanddesign.org

"Cereal Design Project - Day 2"  ~

Daily Journal - What are you trying to do? Begin class with this warm-up writing prompt … ~ OR ~

Journal - Does it make you want to buy it? Begin class with this warm-up writing prompt …

Tutorial #1 - Warp Text - Attach by Due Date.

Continue Sketching Cereal Box Ideas! - Drawings Due Soon!

  •   workshop - Can't think of an Idea? Search for these Product Labels


Day 3: Cereal Design Project ~

digitalartanddesign.org

"Cereal Design Project - Day 3"  ~

Journal - Mascot Journal - Begin class with this warm-up writing prompt. ~ OR ~

Journal - Photoshop vs. Illustrator - Begin class with this warm-up writing prompt …

Tutorial #1 - Corner Star Shapes - Attach by Due Date.

Can't Think of a Name? Try the Cereal Brand Generator...

Continue Sketching Ideas! - Drawings Due Soon!

  •   workshop - View examples and discuss the requirements of the project.


Day 4: Cereal Design Project ~

digitalartanddesign.org

"Cereal Design Project - Day 4"   ~

Journal - Success or Failure - Begin class with this warm-up writing prompt. ~ OR ~

Journal - Photoshop vs. Illustrator - Begin class with this warm-up writing prompt …

Tutorial #1 - 3D Cereal Bowl - Attach by Due Date.

Tutorial #2 - 3D Fruit Bowl - Attach by Due Date.

Continue Sketching your Packaging Ideas! - Drawings Due Tomorrow!

  •   workshop - View examples and discuss the requirements of the project.

Can't think of a Slogan? Try This!


Day 5: Cereal Design Project ~

digitalartanddesign.org

"Cereal Design Project - Day 5"   ~

Journal - Unity and Focal Point - Begin class with this warm-up writing prompt. ~ OR ~

Journal - Compare and Contrast - Begin class with this warm-up writing prompt.

Tutorial #1 - Warp Text - Attach by Due Date.

Tutorial #2 - Rainbow - Attach by Due Date.

Tutorial #3 - 4 Leaf Clover - Attach by Due Date.

Tutorial #4 - Heart Shape - Attach by Due Date.

  •   workshop - Complete your Sketches  - Due TODAY!

Continue transferring your work to Illustrator - Final product Due in Soon …


Day 6: Cereal Design Project ~

digitalartanddesign.org

"Cereal Design Project - Week 2"   ~

Journal - Unity and Focal Point - Begin class with this warm-up writing prompt. ~ OR ~

Journal - Think of a Product - Begin class with this warm-up writing prompt.

Tutorial #1 - 3D Fruit Bowl - Attach by Due Date.

Tutorial #2 - Justify Text - Attach by Due Date.

Assignment #1 - Begin Tracing Your Mascot - Scan Your Character or Copy One from the Internet.

  •   workshop - View examples and discuss the requirements of the project.

Work Hard! Project Due Soon …


Day 7: Cereal Design Project ~

digitalartanddesign.org

"Cereal Design Project - Day 7"   ~

Journal - What do you like about it? - Begin class with this warm-up writing prompt. ~ OR ~

Journal - Cereal Box Rubric - Begin class with this warm-up writing prompt.

Tutorial #1 - Pow Text! - Attach by Due Date.

Tutorial #2 - Justify Text - Attach by Due Date.

Continue Tracing your Mascot - Completed Mascot due by the end of the Period.

  •   workshop - View examples and discuss the requirements of the project.

If you are ahead, try this


Day 8: Cereal Design Project ~

digitalartanddesign.org

"Cereal Design Project - Day 8"  ~

Journal - What is a Brand? Begin class with this warm-up writing prompt.

Tutorial #1 - 3D Milk Bottle - Attach by Due Date.

Tutorial #2 - Box - Attach by Due Date.

Tutorial #3 - Rainbow - Attach by Due Date.

Tutorial #4 - Bar Code - Attach by Due Date.

  •   workshop -  Nutrition Lables and Free Distort.

OR

  •   workshop - Peer Edit Critiques.


Day 9: Cereal Design Project ~

digitalartanddesign.org

"Cereal Design Project - Day 9"  ~

Journal - Cereal Fail Journal - Begin class with this warm-up writing prompt.

Tutorial #1 - Mesh Tool a Sunny Face - Attach by Due Date.

Tutorial #2 - Bar Code - Attach by Due Date.

Tutorial #3 - Justify Text - Attach by Due Date.

  •   workshop - View examples and discuss the requirements of the project. ~ OR ~

  •   workshop - Nutrition Lables and Free Distort

Continue working on your project!


Day 10: Cereal Design Project ~

digitalartanddesign.org

"Cereal Design Project - Day 10" ~  

Journal - Compare and Contrast - Begin class with this warm-up writing prompt.

Tutorial #1 - Splat Background - Attach by Due Date.

Tutorial #2 - Justify Text - Attach by Due Date.

Project Due in SOON …

  •   workshop -  Nutrition Lables and Free Distort. ~ OR ~

  •   workshop - Peer Edit Critiques.


Day 11: Cereal Design Project ~

"Cereal Design Project - Day 11"  ~

Journal - Compare With Someone - Begin class with this warm-up writing prompt.

Tutorial #1 - Tree - Attach by Due Date.

Tutorial #2 - Justify Text - Attach by Due Date.

Continue Working on your Cereal Design. Due Now!


Day 12: Cereal Design Project ~

"Cereal Design Project - Day 12"  ~

Journal - Compare With Someone - Begin class with this warm-up writing prompt.

Tutorial #1 - Tree - Attach by Due Date.

Tutorial #2 - Justify Text - Attach by Due Date.

Continue Working on your Cereal Design. Due Now!